OUR STORY
ALEXANDCRISTINAWORKSHOP is a multi-disciplinary design studio based in New York City. Our everyday is immersed in branding that speaks to human emotions, researching market sectors, ideating what can be better, WAY BETTER, and visualizing entire brand stories that connect with people for the long-term.
We're fortunate to work with some of the most iconic brands ( + coolest people ) in the world, across incredibly diverse markets. A forever icon design for Spalding, a guest-personalized New York Fashion Week show-space for Christian Siriano, everyday small luxuries packaging for Kleenex...
It’s this exciting brand mix that allows us to design with fresh perspectives, where learnings from one sector add standout thinking to another.
You've given us
ideas for the
next 5 years
Kraft Heinz
_______________________________
Alex is the most
talented designer
we know
Competitor Brand Design Agency!
_______________________________
Thanks for your
beautiful work,
the vision is great
Jared Jewelers
_______________________________
WOW!
Robin and I are
actually speechless
Sanzi Beauty
About
ALEX WILLIAMS

Alex's core strength is creating and connecting powerful, sensory brand stories across diverse consumer points. Alex has defined and led brand development strategies for an impressive list of partners, including Atlantis Resorts, Dannon and Diageo. An agile, charismatic design thinker, Alex creates with an audience-experience approach and exceptional eye for the smallest details.
Prior to co-founding
ALEXANDCRISTINAWORKSHOP,
Alex was Creative Director of
GIRVIN NY and LAGA NY
and Omnicom CT.
Alex is a native of Massachusetts
and an alum of Parsons School of Design,
New York City.
About
CRISTINA ESPINOSA

Cristina's approach, analytical rigor combined with creative intuition, has built enduring partnerships with Kimberly-Clark, Kraft Heinz, and Procter & Gamble. Known for distilling complex consumer insights into compelling brand stories, Cristina creates work that resonates, drives growth, and stands the test of time – without fluff.
Prior to co-founding
ALEXANDCRISTINAWORKSHOP,
Cristina was Operations Director at
GIRVIN NY and Account Director
at Libby Macdonald Shear CT and
Daymon Worldwide NY.
Three countries, three languages, Cristina is a native of Mexico, an alum of The Modern American School, Mexico City and The Ecole Hôtèliere, Leysin, Switzerland. Further studies brought her to School of Visual Arts and Parsons School of Design, New York City.